HIGHLAND, UT | 2 June 2008| In a market where no one is confident enough to exchange, people can get pretty creative. This can give rise to some very interesting opportunities for those whose eyes are open and who position themselves for such opportunities.

Two stories recently—one this weekend and another about a month ago—tell about merchants who are working to increase exchange. Hotels want people to come and stay, but because of the relatively high price of gas, fewer people are currently traveling. They are offering fuel credits to guests as an enticement. The other, a real estate development company in San Diego, is offering 2 for 1 houses. If a customer will buy an upper-end home, for which the development company is asking $1.6 million, the company will throw in a 2000 square foot city-scape home worth $400,000. A representative of the company is reported as explaining, “It’s our way of dealing with current market conditions to move some inventory.” This sentiment indicates an understanding, even if only subconscious, of several principles of prosperity.

Key Points

• People are assets. This development company recognizes that it has far too many properties in its inventory. They are all worthless unless people take possession of them and begin to exercise their agency over them.
• Human Life Value is the source and creator of all property value. Again, and very closely related to the statement above, these properties—all properties—have zero value. The development company, through its marketing campaign is searching for the level at which humans value the properties the company currently holds.
• The development company is also learning another very valuable lesson about Human Life Value. They, along with a myriad other developers in Southern California and all over the country, are discovering that people are beginning to value less the higher end homes. Certainly, the plight of the lenders is an influence but the people, in general, have ceased to value these homes as well. This does not bode well for the developers in the near future. But as they continue to search for the perceived value of the potential buyers, they will eventually effect an exchange.
• Exchange creates wealth. This is probably one of the most well-understood of the 13 principles. If two people do not strike hands and make a deal, the perceived value creation does not exist. It is merely an illusion.
• Faith begins with self-interest. Market conditions that go sour breed fear which destroys faith. The developers are currently seeking for the self-interest of individuals in the marketplace. When they find that individuals will begin to act again.

Conclusion

Market slow downs are often difficult to deal with, whether an individual is a producer or a consumer. The idea, however is to help create certainty in the marketplace. Those most able to help others realize that certainty stand to prosper well during these questionable times.

Action Items

1. If you have fear regarding the current market, recognize that fear and strive to replace it with faith. This may not be an easy task. The best way to alleviate fear is to act. Identify where you see certainty and act upon it.
2. maintain an open mind to new ideas.
3. Encourage those within your personal sphere of influence to also maintain such a mental state.
4. Begin today to create certainty in your market by learning the motivations of those you wish to exchange with and then create value in those areas.

MRFC Principles: 8 (2, 5, 6, 8 )

Sources

Peter Viles, “In Escondido: Buy one (house), get one free”Los Angeles Times/Blogs, June 1, 2008.

Steve Hargreaves, “Hotels offer gas rebates amid record prices,”CNNMoney.com, April 21, 2008.